The Big Debate Continues - Internet Mortgage Leads vs. Direct Mail - part 1

by Brian Rice

The world is flat. India is one of the fastest growing economies and SMS and SEO are the buzz words of the present moment. Content is king and the word "marketing" should be changed to what-the-heck-works-these-days-to-get-customers.

As it relates to mortgage marketing and the industry, it's important to understand how to differentiate direct mail with direct marketing over the Internet (including internet leads and email marketing). As a direct marketer, I always encourage my clients to diversity their tactics, by using a hybrid direct marketing approach. One that combines the traditional method with the interactive approach.

The debate around Internet mortgage leads versus direct mail has only grown stronger within the past few years. When consumers search for a mortgage on the Net, typically they'll come across big name companies that spend a fortune on monopolizing the Web through online marketing strategies (i.e Lending Tree). Internet mortgage lead providers usually fall under the following three categories:

? Online Lenders
? Affiliate Marketers
? Internet Marketing companies that specialize in the mortgage market, but aren't necessarily licensed to sell mortgage loan products or services.

The positive aspects of obtaining Internet mortgage leads is that in a sense, these leads are actively searching for a mortgage broker or lender to assist them in their process. The downfall is that if they are doing a search on the Internet, then most likely they have contacted a few companies (or several) to get information (in other words, you're not that special). If you have received the leads directly through your online marketing efforts and can provide them with a mortgage service, then great, it might be your lucky day. Just make sure you contact them before your competitors do. If you received the leads from an "online marketplace that connects you to a network of lenders", then be careful. These leads were not only sent to you, but may also fall in the lap of your various competitors. In which case, I would throw caution to the wind. In the case for exclusive leads, make sure you trust your lead provider and prepare for the high price you'll have to pay to be on the VIP list.

The positive aspects of running a traditional direct mail campaign is that:

Read the end of
The Big Debate Continues - Internet Mortgage Leads vs. Direct Mail

---

Related Mortgage Lead Articles: Exclusive Mortgage Leads On The Internet By buying exclusive internet mortgage leads over the internet you will be receiving them on-line and in real time, or fresh. 4 Reasons Why Good Mortgage Lead Management Is Essential Implementation of a good mortgage lead management system enables better customer service and data security. What Good Mortgage Lead Software Can Do For You About the benefits of a good mortgage lead software. 7 Cheap And Easy Ways To Generate Mortgage Leads Cheap methods to generate mortgage leads for a mortgage loan officer. Buying Mortgage Leads, Three Things To Consider Three things to consider when buying a mortgage lead.

Related Mortgage Lead Questions: Other resources for Mortgage Lead Mortgage lead source? looking for a good one!? read answers... Do mortgage lead Companies have to be licensed? Do companies that provide mortgage leads have state (mortgage broker) licensing requirements? I've seen some companies such as Loanapp.com that have the disclosures in their footer other companies such as clientshop.com do not have any such disclosures. The curious thing is that Internet Brands owns both companies. read answers... Live transfer mortgage lead? read answers... Are there any reliable mortgage lead companies that allow you to cherry-pick and pay for individual leads? I am going to work as a loan originator for a small company but I am having trouble finding potential borrowers. I thought leads would get me off to a good start until I make better contacts. I am young and unexperienced and this is my first loan/mortgage related job, so I need as much advice as possible. Please help!!! read answers... Looking for a good mortgage lead CO. Florida leads Busn. has been slow for myself.Thanks Jhn? read answers...

Back from Mortgage Lead Articles
to California Mortgage Articles Directory