The Big Debate Continues - Internet Mortgage Leads vs. Direct Mail - part 2

by Brian Rice

1) If prospects that received your offer are interested, they will make a concerted effort to contact YOU, not Joe Mortgage from the Internet or Joe Online Marketing Company, or Joe I Have 20 Companies That I Will Send This To and go on vacation next week with all the money I just charged them.

2) They may save your information for a later date when they need it or pass it to a colleague or friend they is actively seeking your service.

3) You build brand recognition. Prospects have received your offer a few times and will go to you when they are ready. After all, you have reached out to them in the old fashioned way. You obviously have good manners since you addressed them by first name and the hand written letter from the CEO was a nice boost to the ego.

The issues that one may run across through the traditional direct mail approach is that response rates are typically lower and a consistent on-going mail campaign is required.

In closing, it's important to align yourself with the right direct marketing strategies, as long as you understand what's to be expected. If you put the necessary time and budget required to obtaining quality and targeted data and utilize your creative resources to get a compelling message out, you should have no trouble acquiring new customers that respect the way you conduct your business.

Copyright (c) Brian Rice

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