Buying Mortgage Leads, Three Things To Consider - part 2

by Jay Conners

Some lead companies sell their leads in what they call "real time," which means the leads are fresh, usually no more than a day old.

A recycled lead, is a lead that a company will sell multiple times, or they are buying their leads in bulk at a cheap price and reselling them for a profit.

Not to say one is better than the other, the reason being, the difference in price.

A fresh lead will undoubtedly cost more than a recycled lead. It all depends on what you are looking for, quality or quantity.

If the lead is bad, will you get your money back?

Make sure you are 100% confident that the lead company you are dealing with has a fair return policy. Most lead companies have software in place, or verify the lead before they sell it to weed out any fake, or bogus leads. But even with these barriers in place, it is not unusual for one to slip through the cracks. If you receive a bogus lead, there is no reason why you shouldn't get your money back.

Copyright (c) Jay Conners

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