Real Time Mortgage Leads - part 2
by Jay Conners
3. The customer than hits the "submit" button.
4. The on line form, now considered a lead, comes to the lead company web site.
5. The lead finds a matching filter previously set up by a loan officer.
6. Once the lead finds a matching filter, it is than delivered by way of e-mail to the loan officer within seconds of its arrival.
If you are sick and tired of hearing "I filled out that form months ago," or "I just closed my loan two weeks ago," than real time leads may be the way for you to go.
But before you go spending your hard earned money, be sure to research the lead company you are considering. Call and speak with someone in customer service, find out exactly how their system works. The quicker you can get your hands on the lead, the better your chances of closing the loan.
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