7 Cheap And Easy Ways To Generate Mortgage Leads - part 1

by Ameen Kamadia

Need a few more loans but don't have the cash to do some serious marketing? Have no fear. In this issue I am going to reveal 7 fantastic ways to generate leads almost for free. These methods are super cheap (most are free) and work like gangbusters.
How do I know? Because I shared them with my coaching clients and they had excellent results.

These 7 methods are just a few of the over 30 cheap marketing methods I share in one lesson of my 24 lesson Jump Start Your Mortgage Career E-Class. This new class is for any loan officer who is new and struggling or any verteran that just needs a little help with their marketing. It took me over 2 years to create the content for this 12 week, 24 lesson class, and I can honestly say there is nothing available out there that compares to this class.

If you could use more loans, then do yourself a favor and check it out for yourself. http://www.mortgagebrokertraining.com/jumpstart.html

Here we go...

Cheap Mortgage Lead Generation Tip # 1. Join an Association

People join associations for one of three reasons:

Social - they want to build or maintain friendships and influences that may have taken years to build; Promotional - they want to offer their own products or services to others in in a cost effective and positive way;

Educational - they want to see what their competition is up to, and find out about the latest developments within their industry

Grow your network and your database by joining groups of already established people. By socializing with people who have something in common with, it makes it easier to generate business. People like to do business with people they like and trust. Most people like others who have the same interests as they do.

Cheap Mortgage Lead Generation Tip #2: Use Book Stores

One of the questions I keep asking all my coaching clients is "How can you tell if someone is getting ready to need a mortgage? What do they do? How do they act?"

This is the million dollar question. If you can answer this question, you can easily be rich in the mortgage business. By being able to identify that they want a mortgage before they start looking for one, you can get a jump on all the other loan companies. This is one area of our business that still annoys me. Most other businesses, have a way to identify when someone will need their service and can market to them accordingly. Like when someone buys a new home, they most likely will be buying furniture, blinds, home accessories, etc. So if we were selling any of these items, all we need is a list of new homeowners to market to. And that list is easily available. But how the heck do we figure out who is "thinking" of getting a mortgage?

The answer one of my coaching clients came up with was that they might go to the bookstore or library to read books on home buying, or mortgages, or real estate in general. And that's true. Every bookstore has a real estate section. And most of the books are for consumers who are buying and selling real estate.

So my next question is, "Now that we have identified what they do, how do we get our message in front of them?"

And my client came up with this simple method: Go to the bookstores and libraries and insert a business card into each book.

After doing it for a couple months, he came up with some simple observations:

First, he learned that the best place to put the card was somewhere in the front. Try for the first chapter because not everyone reads the whole book.

Second, pick the books with the best covers and graphics inside- they sell the best.

Third, not all books sell and some are sent back to the publishers.

Fourth, having a USP on the card helps boost response.

Fifth, it takes about 10 minutes per bookstore.

Sixth, he averages 3-4 calls a month, and one loan per month.

Read the end of
7 Cheap And Easy Ways To Generate Mortgage Leads

---

Related Mortgage Lead Articles: Mortgage Leads, Good Return Policy Because you work hard for your money, a good return policy would consist of full refunds on mortgage leads where the contact information is inaccurate, the phone number is not in service, or the person has already closed on their loan. How To Choose The Best Mortgage Leads? Researching lead companies is an essential aspect when deciding to invest in one, but let's be straightforward with each other; we really don't know what kind of mortgage leads we are getting until we begin to buy them. Mortgage Leads, You Get What You Pay For If you decide to buy mortgage leads from a lead company, make sure you do your research. Research is the key. Real Time Mortgage Leads Real time mortgage leads or fresh leads are for loan officers looking for quality in a lead, as opposed to buying quantity, otherwise known as buying in bulk. What Good Mortgage Lead Software Can Do For You About the benefits of a good mortgage lead software.

Related Mortgage Lead Questions: Other resources for Mortgage Lead Mortgage lead source? looking for a good one!? read answers... Do mortgage lead Companies have to be licensed? Do companies that provide mortgage leads have state (mortgage broker) licensing requirements? I've seen some companies such as Loanapp.com that have the disclosures in their footer other companies such as clientshop.com do not have any such disclosures. The curious thing is that Internet Brands owns both companies. read answers... Live transfer mortgage lead? read answers... Are there any reliable mortgage lead companies that allow you to cherry-pick and pay for individual leads? I am going to work as a loan originator for a small company but I am having trouble finding potential borrowers. I thought leads would get me off to a good start until I make better contacts. I am young and unexperienced and this is my first loan/mortgage related job, so I need as much advice as possible. Please help!!! read answers... Looking for a good mortgage lead CO. Florida leads Busn. has been slow for myself.Thanks Jhn? read answers...

Back from Mortgage Lead Articles
to California Mortgage Articles Directory