Internet Mortgage Leads: 3 Hidden Sources Of Good Quality Mortgage Leads - part 2
by Hartley Pinn
First, you will need to create a bribe. Let's say you decide to offer a complementary special report titled "10 quick and easy ways to finance your home improvements".
Next, you will need to find home improvement list owners who publish ezines (electronic magazines) and newsletters online to give away your special report.
To find home improvement list owners just go to Google.com and search "home improvement ezine" or "home improvement newsletter". Then sign up for the publications.
When you receive the ezines and newsletters, click "REPLY" and send the publisher an email asking them to give your special report to their readers as a gift.
You can also offer to pay the publisher through an affiliate program as an added incentive for giving away your special report.
Internet Mortgage Lead Source #3: Pay Per Click (PPC) Advertising
If you've tried to market your mortgage website on pay per click search engines, you already know how competitive it is on the net for mortgage related key words.
You can expect to pay $15 or more per click for the popular mortgage key words on the major pay per click search engines.
Here is a much less expensive way to get tons of PPC traffic to your site: quigo.com
This site gives you PPC ads on local and national news paper and magazine publication websites at a fraction of the cost of advertising on Google adwords and Overture.
Certainly, these lead generation strategies can be a great source of internet mortgage leads for your business. But to insure your long lasting success in the mortgage business, you will need to create and follow a complete "attack plan".
Especially if you're currently relying on only 1-2 sources for generating your mortgage leads - because they can change and dry up overnight (they often do).
For a complementary mortgage lead generation e-course that will show you multiple strategies for generating mortgage leads, please visit:
http://Mortgage-Marketing.Mortgage-Leads-Generator.com
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