Mortgage Leads, Good Return Policy - part 2

by Jay Conners

While you have customer service on the phone, ask how they acquire their leads.

This is what you will want to hear.

You will want to hear that they obtain their leads through web sites that they have built, own and operate on their own.

When a mortgage lead company obtains their leads in this fashion, than you can feel pretty good about the quality and freshness of the leads.

If a lead company is obtaining leads through third party vendors, than they are recycling leads. Or what is better known as selling junk.

If you are paying for recycled leads, there is a good chance you will be spending more time looking for refunds as opposed to closing loans.

To sum it all up, when researching mortgage lead companies, make sure they have a reasonable return policy and make sure they are obtaining their leads on their own.

Copyright (c) Jay Conners

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